Health care providers are very effective change agents for smoking women. A
fifteen minute, one-on-one smoking cessation session is accepted better by patients than most other methods of non-pharmaceutical cessation methods (Health Education Research: Theory and Practice).
It has been found that a higher percentage of women stop smoking during pregnancy, both spontaneously and with assistance, than at other times in their lives. Researchers have found that women who quit smoking before or during pregnancy reduce the risk for adverse reproductive outcomes, including conception delay, infertility, and pre-term premature rupture of membranes, pre-term delivery, and low birth weight infants (SGR at a glance).
Pregnancy specific programs increase smoking cessation rates, which benefit the infant's health and are cost effective (American Journal of Obstetric Gynecology). Currently, there is an 11% reduction in the incidence of low birth weight deliveries due to increased rates of prenatal smoking cessation (ACOG). Also, every dollar invested in smoking cessation for pregnant
women equates to six dollars saved in neonatal intensive care costs and long
term care associated with low birth weight deliveries (Marks JS, Koplan JP, Houge CJR, Dalmat ME. A
cost benefit/cost effectiveness analysis of smoking cessation for pregnant women. American Journal of Preventative
Medicine 1990; 6:282-89).